Your website is a reflection of you as a brand; it’s your digital storefront. For this reason you want it to give the best possible impression to anyone viewing it. If you are spending time producing high quality digital content it makes sense for you to make sure it’s accessible from your website. Flipbooks enable you to do this in a creative and eye catching manner.
One of the most popular content management systems for businesses is WordPress and the great news is that it’s really simple to create a WordPress flipbook, much as it is to integrate a flip book into any website. If you want to let people see your expertise then you want them to view and share the content you create. Using flipbooks makes them more likely to do this.
Why does using flipbooks make sense for your brand?
Traditionally people have been used to reading books and magazines; after all, picking up a book is how we all learn to read in the first place. Even though e-readers and digital content have become common place there is still something special about the process of reading a hard copy book or magazine. The great thing about a flipbook is that it mirrors that experience by enabling the reader to turn each page as they go. A WordPress flipbook that is integrated into your website is guaranteed to attract more attention than a plain PDF file. It is not just about creating excellent content; it’s about presenting it in the most engaging way possible.
That is not the only reason using flipbooks in WordPress, or on any website, makes sense for your brand. There are many positives that are associated with flipbooks.
An immersive connection.
Reading a flipbook may be similar to reading a hardcopy publication but it’s a much more immersive experience. You can include other forms of media, such as videos and audio files, which give the whole reading experience far more depth and vitality. It’s a whole different world from just a page full of text and images.
Let’s face it, clunky PDF files are not the easiest form of communication to navigate through. Integrate a flipbook into your website and readers experience a simple navigation experience with search facilities at their fingertips. There is even flipbook software available that enables you to provide a bookmark facility for readers.
Flipbooks are indexed by the major search engines so your content is more visible to the people you want it to reach.
Aside from all the technical aspects that make using flipbooks a good idea, there is one major factor that you should never overlook; they look modern, interesting and exciting. Place your content in a glossy flipbook and people are much more likely to take a look than they would if it was contained in a PDF file.
If you want to project a modern and tech savvy appearance for your brand then using flipbooks is the way to do it.
Why integrate your flipbooks into your website?
We have looked at why using a flipbook for your content makes sense, but why integrate a flipbook into WordPress or any other website? The answer is simple; the flipbooks you produce are an extension of your brand, they show people your expertise, knowledge and creativity. You do not want to miss out on the opportunity of sharing all of this with visitors to your website. If you create a flipbook using Yumpu you can choose how you integrate it into your website using the Yumpu Embed Wizard; check out this video to see how simple it is.
You can even choose to keep all of your flipbooks in a digital bookshelf so that anyone visiting your website can easily check out all of your content.
Of course, there is nothing to say that you have to use a WordPress flipbook, or integrate your flipbooks into any website. You can opt to share links to your flipbooks by email or across social media. That being said, if you have a website, it makes sense to enable people to access your digital content from there. It also enables visitors to your website to see how much of an authority you are, on the topics you write about. This can only help to build on a good reputation.
Another important thing to remember is that Flipbooks can be read across all devices with no problems. This helps you make the most not just of potential website views on desktop but also of your potential mobile audience. You also have the option of publishing to your own branded app.
You can avoid missing out on the potential readers and customers you can attract by simply giving them access to your flipbooks direct from your website. You do not have to stick to just integration on your website either; flipbooks can also be integrated to WordPress blogs as well as other content management systems and online stores.
How easy is it to integrate a flipbook into a WordPress website?
It’s really not that difficult to integrate a flipbook into your wordpress website. If you want to integrate a flipbook to WordPress you can either use flipbook animation software or use a WordPress plug-in such as WP Booklet or Photo Book Gallery. It’s often easier to create a flipbook using animation software and publish it to the web from there. You do not have to install any plug-ins or stand the chance of having to do any coding. As long as you have created a PDF of your content you can make a start. You just follow the process.
- Create an account.
- Choose the plan that best suits your requirements (this generally ranges from a basic free plan upwards).
- Upload your PDF for conversion.
- Edit and label your document as well as completing any additional information.
- Save your flipbook.
This is the process if you are using Yumpu to create your flipbooks but the process is similar across most flipbook animation software. If you do create a flipbook using Yumpu then you can go straight to web publishing, once you have your flipbook content ready. You get to choose how your flipbooks are integrated into your website, from including a button which implies a call to action to including a whole page of your flipbook as a taster for potential readers.
You can see straight away that once you have created your flipbooks online you can have them integrated into your website within minutes. Why would you choose not to?
Spreading the word with a flipbook
We have shown you how flipbooks bring the much loved pastime of traditional reading into the digital age. You can also see that it’s simple to create a WordPress flipbook, or integrate your flipbooks into any website. The benefit you get from doing this is that anyone who visits your website is prompted to take a look at what you have to say. Assuming that what you have to say is interesting and informative, presenting it in flipbook format enables people to see that you have expertise as well as a current vibe. In the world of competitive business advantages like this can be vital in helping you to stand out from the crowd.
Once people have seen your content there is a good chance they will want to share it with others. Links to your flipbooks can easily be shared across social media and you end up with even more readers and potential customers; all of this from simply creating flipbooks and integrating them into your website.
Having a high performing website is a good thing. If your site is dynamic and mobile friendly then there is a good chance it attracts a fair number of views. That is all well and good but where does it go from there? How engaged are those viewers with your brand? Your website is generally a place for you to tell people what you do and for you to show them what they can get from your brand.
Producing flipbooks is a way of building on this. You can produce magazines that provide further insight into your products or you can produce documents that talk about industry news, to show that you are ahead of the game. The idea is to present yourself as an expert with a professional look and sound to your content. This helps you to develop your reputation which is vital for the success of your brand.
Hopefully, you can see the benefits of integrating a flipbook to WordPress, or any other website. Once you have produced your content it’s not a complicated process to convert your PDF files to glossy flipbooks which are not only informative to read but also impressive to look at. Integrate these flipbooks into your website and visitors to the site get to see the entire picture of you and your brand.